froosh launches froosh plus-  premium natural fruit smoothies with coffee and plant-based protein.

froosh, the leading smoothie brand in the nordics now launches a new line of naturally fortified smoothies. plant based protein from peas, sunflowers and sesame seeds and caffeine from coffee and guarana offer busy, conscientious people a way to get more out of their snacks.

to meet the increasing consumer interest in functionality, froosh now presents froosh plus: a line of three new smoothies with added benefits from all natural, plant-based ingredients. 

“all our froosh products are made of 100% fruit and vegetables, making them a great source of several nutrients by the fruit and vegetable content. with our new froosh plus range, you still get the benefits of two portions of fruit but with extra benefits on top. one of the products includes for example coffee extract, giving you the boost equivalent to one cup of coffee, a snack and the delicious taste of mango all in one. ” says johanna strand, froosh brand manager.

the froosh plus smoothie range is made of high quality, not from concentrate fruit and all natural, plant-based ingredients. just like all froosh products they don’t have added sugar, preservatives or other artificial additives. the 250 ml cardboard packaging is environmentally friendly, as it is lightweight in transportation and fully recyclable.

three new premium smoothies with functionality from nature

the new froosh plus smoothie range consists of three smoothies for energy, protein and relaxation. the energy smoothie contains caffeine equivalent to one cup of coffee. in addition to caffeine and guarana, it includes delicious crushed mango, banana and acerola for an added vitamin c- boost.

the protein smoothie boasts high levels of natural protein through peas, avocado and tahini sesame paste. one portion contains 8 grams of plant-based protein. the relaxation smoothie is filled with ingredients that are traditionally known for their relaxing properties – lemon balm, chamomile, and lemongrass – balanced with sweetness from pineapple.