frequently asked questions.

why should i have fruit, isn't it full of sugar?

yes, it is correct that fruit contains sugar. an orange contains around 9 grams of sugar per 100 grams and a banana 14 grams. berries usually a bit less, like raspberries that contain 4 grams of sugar per 100 grams.

however, the sugar in fruits is all naturally occurring and packaged together with vitamins, minerals and fibres. for example, 100 grams of oranges contain 66 percent of the recommended daily intake (rdi) of vitamin c, bananas contain 20 percent of the rdi of potassium and raspberries 23 percent of folate. for these fruits, including raspberries, fibre content lies within a span of 1.7 to 3.7 grams per 100 grams of fruit. in addition, fruit contains generally no sodium and no saturated fat.

it's more important to get veg than fruit - and vegs have much less calories too!

you can cover the recommended daily intake (rdi) of nutrients without eating fruit but instead a conscious choice of vegetables.

however, excluding a specific food group from your diet might make it more difficult to get enough of certain micronutrients.

is it true that vegetables contain less calories than fruit, and from a very strict losing weight point of view, it might be an advantage to exchange fruit for vegetables?

eating 250 grams of vegetables instead of 250 grams of fruit might save you around 50 kilocalories. on the other hand, eating 250 grams of fruits instead of 250 grams of snacks, cakes or candy might save you almost 1000 kilocalories!

why is fructose different to processed sugar?

fructose, as all other forms of sugars, may be consumed both in a processed form and in an un-processed form.

many sweet foods and drinks are sweetened with high-fructose corn syrup, a highly processed source of fructose. to consume fructose, or other sugars, in a processed manner like this may result in very high and concentrated intakes of sugar and calories but very little micronutrients and fibres.

if you instead consume naturally occurring fructose from fruit, the sugar intake will be much less concentrated and be accompanied by micronutrients and fibre.

i only eat raw food - it is so much better to get the unprocessed fruit.

yes, there are advantages of eating your fruit unprocessed regarding for example heat sensitive nutrients like vitamin c and b-vitamins.

however, the content of fibre, minerals and heat resistant vitamins (like vitamin e) is not affected substantially by pasteurization. if you want to vary your fruit consumption and be able to buy a smoothie in a store, pasteurization is rather an advantage.

when fruit is mixed, like juices and the fruits in froosh smoothies, substances that destroy for example vitamin c are released. if the smoothie or juice is not consumed on the spot, the vitamin c content will degrade.

however, if the smoothie is heat treated, these substances are inactivated, and the vitamin c degrading action stops. (this is true for polyphenols – certain antioxidants – as well, but this is not allowed to publish according to the eu regulation.)

in addition, the heat destroys bacteria that otherwise may grow and make the smoothie bad after storage. so in short, the heat treatment is a means to preserve the smoothies without using any preservatives.

i do lchf so i can't eat fruit.

for our brains to function normally, our bodies need a daily intake of 130 grams of carbohydrates, from any source.

the carbohydrates you eat are taken up in the body as sugars, regardless of if they start out as a complex carbohydrate like starch or a single sugar unit like fructose.

bananas contain a substantial amount of carbohydrates (22 g/100 g) and may well be eaten for this purpose. however most fruits do not contain over 15 grams of carbohydrates per 100 grams – and you get all the vitamins and minerals they contain too.

i have heard that froosh contains as much sugar as a can of coca-cola, is that true?

froosh smoothies contain 9 to 13 grams of sugar, which is comparable to the 10 grams of sugar in coca-cola.

but there is a big difference. all of the sugar in coca-cola is added refined sugar. in contrast, froosh smoothies contain zero added sugar and only naturally occurring sugars from fruit and fruit juices, packed together with vitamins, minerals and fibres.

juices aren't as healthy as whole fresh fruit because they don't have the fiber.

yes, it is true that fruit juices contain less dietary fibre than whole fruit. however, our froosh products contain a mixture of mixed whole fruit and fruit juices.

the juices are necessary to get the right consistency for a drink; whole fruit alone would result in fruit mash more suitable to eat with a spoon. however, we aim to use as much whole fruit as possible and the fibre content of 100 millilitres of froosh ranges between 0.3 to 1 grams, depending on what smoothie you choose.

this can be compared with the fibre content of for example a banana or an orange that contain 1.9 grams of fibres per 100 grams of fruit.

är det verkligen detsamma att dricka froosh som att äta hela, färsk frukt?

nej, det är inte exakt detsamma att dricka en froosh smoothie som att äta hela färsk frukt. förutom blandad hel frukt innehåller våra smoothies lika mycket fruktsaft för att få en god drinkbar konsistens. detta resulterar i en liten förlust av fiber. till exempel består ungefär en tredjedel av vår orange & mango smoothie av äpple och apelsinjuice och har ett fiberinnehåll på 1,3 gram per 100 gram smoothie.

om vi skulle ersätta saften med samma mängd motsvarande frukter som istället skulle resultera i ett fiberinnehåll på 1,9 gram.

för att bevara produktkvaliteten utan att använda konserveringsmedel, behandlas våra smoothies försiktigt värmebehandlade. detta resulterar i en liten förlust av värmekänsliga vitaminer, även om innehållet i andra vitaminer, mineraler och fibrer inte påverkas särskilt.

why aren't your products organic?

the fruits in our products are top quality fruits from all over the world. trading with developing countries is especially important to us and we make sure that at least 50% of the fruit in all our products come from plantations in developing countries. read more about this initiative under our fruit farms section.

many of the plantations we buy fruit from are cooperatives of independent farmers of which many are families with small pieces of land where they grow fruit and vegetables. we do not require that they grow their fruit plants completely without any plant protecting agents as that would risk the harvests being destroyed by animals or microorganisms. this would in turn leave the families without income, not beeing able to sell their crops.

how do you know that your products don’t contain gmo’s or pesticides?

we test the fruitmix before it goes in to our froosh products to make sure there are no dangerous levels of traces of pesticides in accordance with eu regulation.

i already eat loads of fruit! should i drink froosh too?

if you already eat loads of fruit, congratulations!

no, there is no need for your health to drink fruit smoothies on top of large fruit consumption. however, drinking smoothies is a great way to make your fruit consumption more varied for your taste buds. or perhaps a healthier option to something else you would otherwise eat or drink.