By 2015 (not 2015 tonight, 2015 the year) more than half the world will live in cities. It’s never-ending traffic jams, never-ending commuting and never getting to the gym. So we invented “City Juice”, a wonderfully natural and refreshing antidote to the rigours of modern life. Made entirely from things that don’t grow in cities, specially for people who have to live in them. Only we called it Froosh, 100% pure fruit smoothie.